9 Types of Social Media and How Each Can Benefit Your Business

Continued social media growth gives digital marketers even more opportunities to connect with new audiences in new ways. Among US adults, 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and above are active social media users. There are currently 3.78 billion social media users worldwide.

Sign-up to get Mayo Clinic’s trusted health content sent to your email. Receive a bonus guide on ways to manage your child’s health just for subscribing. Children’s health information and parenting tips to your inbox. If you think your teen is experiencing signs or symptoms of anxiety or depression related to social media use, talk to your child's health care provider. Answering them can help establish you as a thought leader and drive more traffic to your site. What’s one of the first things you do when planning a trip or buying a new product?

The Rise of DIY Video Filming

There’s more to social media marketing than posting on Facebook and Twitter a few times a day. If you want to build your brand, engage your prospects, and increase sales, it takes time and work. At LOCALiQ, we believe digital marketing doesn’t have to be complex and big goals aren’t just for big businesses. LOCALiQ provides the platform, technology, and services you need to reach your biggest goals.

Like Facebook, users can also connect with friends, see a feed of updates, comment, share or react to posts, and update cover or profile photos. WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. For small businesses, there’s the WhatsApp Business app, while enterprise businesses can use the WhatsApp Business API. Easily manage all your social media profiles using Hootsuite.

Other causes of unhealthy social media use

As it’s the start of the year, we thought it would be a great idea to share the most important social media statistics to keep in mind for 2021. Staying on top of the latest social media statistics will help enhance your marketing strategy and plan the interactions of your business with social media. But the question is, is it worth investing in social media when starting your business ? Should social media marketing be a focus area for your marketing strategy in 2021? The answer depends on your customers, but in no way should social media marketing be ignored. FOMO has become a common theme, and often leads to continual checking of social media sites.

Helping other people or animals not only enriches your community and benefits a cause that’s important to you, but it also makes you feel happier and more grateful. Feeling and expressing gratitude about the important things in your life can be a welcome relief to the resentment, animosity, and discontent sometimes generated by social media. If you don’t feel that you have anyone to spend time with, reach out to acquaintances. Lots of other people feel just as uncomfortable about making new friends as you do—so be the one to break the ice.

This early digital network, created by the United States Department of Defense, allowed scientists at four interconnected universities to share software, hardware, and other data. Users are provided the tools to post content in real time. This content can be text, images, audio, video or even symbolic likes and dislikes.The last post comes first, giving the site freshness. Is there a healthier substitute for your social media use?

If you use WhatsApp for customer service and retention, you probably already realize its potential for brands is huge and distinctly under-leveraged. Consider joining groups, using a Facebook Messenger chatbot, or using live video to up your engagement. Similarly, if you want to target native Chinese speakers, Facebook probably isn’t the right platform for you, as it only has 3.3 million users in China.

Passively scrolling through posts or anonymously following the interaction of others on social media doesn’t provide any meaningful sense of connection. Being an active participant, though, will offer you more engagement with others. Even if you know that images you’re viewing on social media are manipulated, they can still make you feel insecure about how you look or what’s going on in your own life. Similarly, we’re all aware that other people tend to share just the highlights of their lives, rarely the low points that everyone experiences.

A study at the University of Pennsylvania found that high usage of Facebook, Snapchat, and Instagram increases rather decreases feelings of loneliness. Conversely, the study found that reducing social media usage can actually make you feel less lonely and isolated and improve your overall wellbeing. Find new friends and communities; network with other people who share similar interests or ambitions.

It turns your business into a personality that your audience can communicate and connect with on a deeper level. Skype for Business has all the standard Skype features and advanced functionality that’s great for small businesses. Qzone is another China-based app from Tencent that mixes social networking and blogging. Users can upload multimedia, keep diaries, write blogs, play games, and stream music. In comparison to WeChat, Sina Weibo has a younger demographic, and it offers more informational and trending content. In fact, The New York Times said Weibo is the place to be if you “want to go viral” in China.

81% of people use Instagram to research products and services. Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks. Following and engaging with followers, customers, and influencers to build a community around your brand. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.

While WeChat has become the market leader in China, QQ is still popular with younger users. It’s also used in 80 countries and is available in many other languages. One of the upsides of QQ is you don't need a phone number to sign up.

It based its social network on the existing connection between members of high-school and college graduating classes, armed service branches, and workplaces. Be selective, find the platform or platforms your audience is using, and then customize your campaign to reach them. Different platforms have different functionality which often makes them more suitable for specific brands and industries. Within its massive network of professionals, you’ll find more than 61 million users in senior positions on LinkedIn. In the U.S., 25% of the audience is a teenager or younger. Those users are highly engaged, too; with an average user session of nearly 11 minutes, which is twice as long as Pinterest, the next closest app.